Commentary

Remember Ofoto? (Hint: It Was Social Before We Knew What Social Was?)

That’s what Buddy Media’s Jeff Ragovin told social summit attendees that the ill-fated photo sharing platform Ofoto actually was.

“Who remembers Ofoto?,” he asked to a crickets-chirping audience response.

Undeterred, Ragovin said it was “the beginning of social before we knew what social was.” Then it’s beginning came to a sudden end, he said, when it was acquired by Kodak. (Who remembers Kodak? Chirp-chirp!)

“Kodak destroyed the,” Ragovin recalled, adding, “Now we aer seeing things like Instagram being bought for $1 billion with no business model. That is crazy.”

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