In July, the celebrity magazine released its first
augmented reality issue, which publisher Bauer said received an exceptional amount of interest from readers. Other magazine titles have also used the app, including Tatler and Hello!. Through
the Heat Extra mobile application powered by Aurasma, the publication's editorial team and its agency, Engine Creative, created 13 interactive pages, each of which hosted multiple interactive videos
featuring various stars, including David Walliams and Katy Perry.
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