With the Versa iPad experience, potential buyers can get a 360-degree look at what the car offers, with explorations of the trunk and head space, both of which come out looking bigger than imagined. This is one of the first marketers to deliver such technology that can live anywhere: optimized for iPad2 and iPhone, it can also be experienced on laptops, tablets, smartphones and Internet TV. Accompanying music draws the user in and especially appeals to 20-somethings.