In the increasingly competitive Women’s Shave Prep category, Skintimate sought to defend their leadership position by introducing young women (18 - 24) to their
products. Skintimate Studios, was a 360 degree insights driven program based upon a partnership with fashion designer Mara Hoffman and included a microsite, social media, video content, paid online
media, PR events and a design contest and a consumer focused sweepstakes. Combined, there were over 85,000 contest and sweeps entries for an internship with Mara and and a trip to the Mercedes Benz
Miami Fashion Week.
Find the complete list of 2012 OMMA Awards Finalists
here.
Winners will be
announced at the 2012 OMMA Awards reception in New York on
October 1, 2012