Ignited crafted a multi-screen, multi-touchpoint campaign to support Clinique’s colorful line of Chubby Stick Moisturizing Lip Colour Balm.
To activate the “Playing with Colour” program, rich-media units, video, mobile and social were used to command consumer attention. Colorful lip balms and Jell-o cubes
bounced through full-page video takeovers, roadblocks, and interactive units which drove consumers to a custom Facebook app where they could “mix and match” different lip balm shades.
In addition to blogger activation, the idea of “mixing & matching” was taken another step further with a customized experience on Pandora.
Find the
complete list of 2012 OMMA Awards Finalists
here.
Winners will be announced at the 2012 OMMA Awards reception in
New York on
October 1, 2012