The Find my DERMACONTROL and acne awareness campaign integrated multiple digital platforms to influence patients and consumers to incorporate DERMACONTROL products into their daily
skincare routines. To create awareness for these new products and incentivize trial the team created highly-targeted rich media banners, re-targeting emails, an educational video series distributed
through Facebook, contests and coupons. Product information on the website was integrated with reviews from Facebook and the Amazon Vines program.
Find the complete list of 2012 OMMA
Awards Finalists
here.
Winners will be announced at the 2012 OMMA Awards reception in New York on
October 1, 2012