One would never imagine pairing Zombies and old-school midwestern Ace hardware stores, but that’s the beauty of this campaign. Westlake Ace Hardware launched a
tongue-in-cheek social and viral centric integrated promotion, playing off the usual storm damage preparedness theme, by offering a full-blown Zombie Preparedness Kit. With featured YouTube tutorials
answering FAQ’s like “If Zombies arise from my lawn, how do I repair the damage,” this highly successful campaign reached a younger audience, and drove an almost 400% increase in
social engagement.
Find the complete list of 2012 OMMA Awards Finalists
here.
Winners will be
announced at the 2012 OMMA Awards reception in New York on
October 1, 2012advertisement
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