Dressbarn took a unique and broad approach to successfully grow their reach with these four non-product oriented promotions, increasing their Facebook fanbase fivefold
during a six month period. The breadth of these promotions involved significant social, mobile and digital components. Celebrating womanhood through sharing was the common theme of all four
executions, which were designed to attract new customers and connect with existing fans, while showing Dressbarn’s commitment to charitable organizations and causes.
Find the complete
list of 2012 OMMA Awards Finalists
here.
Winners will be announced at the 2012 OMMA Awards reception in New York
on
October 1, 2012