The Foot Locker campaign creatively utilized Instagram, one of the most popular tools among their target audience, to drive interest and interaction. The campaign
seamlessly tied together their own and competitive retail stores, trending sport topics via multiple mobile and social media platforms. The result was a significantly higher increase in followers,
reactions, earned-media impressions, click-through rate compared to standard banner campaigns, all achieved in a very short period of time.
Find the complete list of 2012 OMMA Awards
Finalists
here.
Winners will be announced at the 2012 OMMA Awards reception in New York on
October 1, 2012