The Lite Trace campaign provided an opportunity to highlight Timberland’s outdoor heritage and facilitate moments of daydreaming about outdoor adventures and escape
from work for their target audience — young men, 25-34, who are avid outdoor enthusiasts. For mental escape, a custom branded radio station and playlists were created on Grooveshark and Pandora,
while video playlists ran through rich-media units on discovery.com and Outside Online. For physical escape, Timberland sponsored the “Fall Peaks/Mountains” destination guide on Adventure
Journal and the Trail Finder tool on trails.com.
Find the complete list of 2012 OMMA Awards Finalists
here.
Winners will be announced at the 2012 OMMA Awards reception in New York on
October 1,
2012