The Range Rover Evoque SUV multimedia launch campaign was designed around the idea of presence. It included TV and print, with a strong digital emphasis targeting the
car’s prospect audience of young urban style-setters. Evoque was the first-ever car for sale in Gilt — it was bought in 11 seconds. A technically ground-breaking iAd pushed the boundaries
of mobile advertising. Marquee placement on The New York Times saw the Evoque become the news.
Find the complete list of 2012 OMMA Awards Finalists
here.
Winners will be announced at the 2012 OMMA Awards reception in New York on
October 1, 2012