Business Without Borders curated content from The Wall Street Journal, The Economist and Bloomberg Businessweek, and along with HSBC’s propriety content and
research, Mindshare broke the typical conventions of media by connecting these direct competitors and financial-services providers in a single location. Custom articles, video content and a
comprehensive Global Opportunity Tool provided unique gated content and identified promising foreign markets. Highly qualified business-minded targets soon registered for membership. The
campaign outperformed historical benchmarks on every metric captured: membership, targeted visits, page views and time on site.
Find the complete list of 2012 OMMA Awards Finalists
here.
Winners will be announced at the 2012 OMMA Awards reception in New York on
October 1, 2012