By celebrating John Deere’s customers with the “You’re On” Web site, Gyro Chicago made sure that regular people who’ve dedicated years of their lives to
help John Deere design their latest equipment were given rock-star treatment. The site also tracks the latest industry chatter with a section dedicated to the travels of a mobile production studio,
and includes a fun online product ideation tool that allows customers to make product suggestions that are peer rated, and John Deere analyzed, in real time. The idea to give contractors a bigger
stage on which to express themselves — about virtually anything — has proven to be incredibly successful for the brand.
Find the complete list of 2012 OMMA Awards Finalists
here.
Winners will be announced at the 2012 OMMA Awards reception in New York on
October 1, 2012