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Vogue Takes 'More Elegant Visual Approach'

Vogue.co.uk has revamped its online presence, with a new site that launches today, ahead of the spring 2013 show season. British Vogue’s editor Alexandra Shulman described the new site as taking a “more elegant visual approach,” which she said is closer to the experience of reading the print magazine. She noted it would continued to “capitalize on the timeliness, newsworthiness and excitement of the Web.” Indeed, the new site makes images the focus of its homepage.

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