All business is personal. For its U.S. launch, Epica, a new Chilean wine, specifically targeted millennials. The lifestyle approach played out on a Web site, short films on YouTube
and a Facebook campaign that coupled shared experiences with raising brand awareness. The site has been visited more than 8,000 times, surpassing the goal by nearly 25 percent, while Facebook
collected 31,000 “likes” in its first four months. Drink up!
Find the complete list of 2012 OMMA Awards Finalists
here.
Winners will be announced at the 2012 OMMA Awards reception in New York on
October 1,
2012