To attract
a sophisticated audience to the 142-year-old tequila, Urban Daddy created a Herradura branded microsite, videos and a mixology battle. Events were held in Los Angeles and San Francisco to determine
which city boasted the best mixologist, decided by site barflies. While voters left their tequila in San Francisco, they also upped Herradura’s social following on Twitter and
Facebook
Find the complete list of 2012 OMMA Awards Finalists
here.
Winners will be announced at the
2012 OMMA Awards reception in New York on
October 1, 2012