• by Staff Writers , September 6, 2012

 

Gatorade’s desire to link sports performance to the brand was realized in the “G Series” product promotion, which was integrated within the NBA 2K12 video game. The Gatorade Thirst Meter System helped gamers recognize when a player was becoming dehydrated. They could select players who needed a quick Gatorade refill, tying the brand’s goal — beating hydration — with the NBA game experience. In the first three months, the Gatorade Thirst Meter engaged players for a total of 220,000 hours.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012