Coca-Cola partnered with the World Wildlife Fund to protect polar bears. The “Arctic Home” effort invites consumers to help by texting $1. Social media, mobile
and print ads educated users about the bears’ plight. To highlight the bears, Coke’s red cans turned white for the first time in 125 years. The largest cause-marketing campaign ever done
by the company delivered over 2 billion total impressions and raised more than $2 million for the WWF’s Arctic work.
Find the complete list of 2012 OMMA Awards Finalists
here.
Winners will be announced at the 2012 OMMA Awards reception in New York on
October 1, 2012