The U.S. Army’s Power Of Your Voice campaign was considered an impossible mission at the get-go. Their goal to recruit Americans who spoke Afghan and Iranian languages was found
to be difficult, as was convincing overseas Webs sites to post U.S. Army recruitment ads. To solve this, Gravity Media convinced 10 major Web sites to display their ads on purchased ad space in
exchange for education in online advertising. They also took advantage of social media platforms like YouTube, placing ads on popular Afghan and Iranian music videos.
Find the complete list
of 2012 OMMA Awards Finalists
here.
Winners will be announced at the 2012 OMMA Awards reception in New York on
October 1, 2012