MediaFORGE approached the American Heart Association in the hope of bringing awareness to the No.1 killer of women —
heart disease. They were able to show the increase of consumer engagement through dynamic ads via behavioral targeting, site and social media retargeting, and ads that allowed tabbed browsing that
included a call-to-action tab. The result included a 62 percent increase in program registration, 145 percent increase in “Tell Five Friends” executions, and a 152 percent increase in
brand-video views.
Find the complete list of 2012 OMMA Awards Finalists
here.
Winners will be
announced at the 2012 OMMA Awards reception in New York on
October 1, 2012