Commentary

2012 OMMA Awards Finalist: Integrated Online Campaign: Charity/Nonprofit Organizations, the VIA Agency, Greenpeace

CleanCloud 

Greenpeace’s Clean Our Cloud campaign raises the issue of how the decisions we make as consumers are having a negative impact on the environment. In a series of humorous videos, Greenpeace pokes fun at Amazon, Apple and Microsoft while raising awareness of coal-powered data centers that power the “clouds.” In just one month, over 215,000 people signed the Clean Our Cloud petition, which then convinced Apple to change their data centers to run off coal-free, 100 percent renewable energy.



Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
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