• by Staff Writers , September 6, 2012

 

 

This campaign made me want FiOS. Every possible digital asset was used here to seamlessly familiarize the audience with both Prometheus and Verizon FiOS, beginning with a microsite that uses Verizon assets to explore the spaceship (with a sweepstakes to go to the premiere at the end), followed by exclusive videos, a live Twitter chat with Damon Lindelof, and an exclusive live stream of the red carpet, with interactive interviews and videos. The campaign ended with over 120,000 Facebook fans engaging with the brand up to three times more often than before the campaign.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012