Commentary

2012 OMMA Awards Finalist: Integrated Online Campaign: Entertainment (Excluding TV and Movies), CBS Interactive, CNET

cnet

As anyone who has ever attended San Diego’s Comic-Con knows, it’s all about the fans. Along those lines, CNET’s integrated campaign for this year’s show was fan-focused in an uncommon manner (read: it featured more than some free T-shirts). At the CNET Base Station, located near the convention center, there were prize drawings and a 360-degree camera (which, of course, uploaded to a live online gallery). Online, there were augmented reality games and tie-ins with every extant social media platform.



Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
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