As anyone who has ever attended San Diego’s Comic-Con knows, it’s all about the fans. Along those lines, CNET’s integrated campaign for this year’s show was fan-focused in an uncommon manner (read: it featured more than some free T-shirts). At the CNET Base Station, located near the convention center, there were prize drawings and a 360-degree camera (which, of course, uploaded to a live online gallery). Online, there were augmented reality games and tie-ins with every extant social media platform.