When it set out to launch its KRE-O Transformers, Hasbro had a few challenges with which to contend. First, the product isn’t exactly dissimilar from that of market leader LEGO; and
second, it lacked a substantial media budget. As a result, Hasbro went the content-creation route, partnering with Blip.TV on a series of stop-motion KRE-O videos and forging a custom YouTube channel
built to look as if constructed from KRE-O bricks.
Find the complete list of 2012 OMMA Awards Finalists
here.
Winners will be announced at the 2012 OMMA Awards reception in New York on
October 1,
2012