• by Staff Writers , September 6, 2012

Nickelodeon developed a record-breaking marketing campaign for the biggest Kids’ Choice Awards ever, raising last year’s vote count by 11 percent. To achieve that record, Nickelodeon included new and relevant platforms in the voting process, allowing fans to vote directly on their Facebook walls and Twitter status updates. Celebrity nominees were also encouraged to rally votes from their super fans. The campaign included a new experience called Fan Armies, where fans pledged their loyalty to their favorites by voting, tweeting, and recruiting friends.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012