To promote the second season of The Walking Dead, TargetCast encouraged loyal fans to “Spread the Dead.” Digital on-brand programs, including search, custom skins, high-impact takeovers, social gaming units and custom program integrations got loyal fans talking. The activities topped social media charts prior to and during the premiere — No. 2 most checked-in show on Get Glue and No. 2 on Social TV rankings on Blue Fin Labs. Among adults ages 18-49, ratings increased 36 percent from season one.