To promote the second season of The Walking Dead, TargetCast encouraged loyal fans to “Spread the Dead.” Digital on-brand programs, including search, custom
skins, high-impact takeovers, social gaming units and custom program integrations got loyal fans talking. The activities topped social media charts prior to and during the premiere — No. 2 most
checked-in show on Get Glue and No. 2 on Social TV rankings on Blue Fin Labs. Among adults ages 18-49, ratings increased 36 percent from season one.
Find the complete list of 2012 OMMA
Awards Finalists
here.
Winners will be announced at the 2012 OMMA Awards reception in New York on
October 1, 2012