• by Staff Writers , September 6, 2012

The collaboration between men’s online retailer MR PORTER and USA Network’s Suits resulted in a successful multiplatform partnership integrating online and offline promotion. Their online tactics included a Suits microsite within MR PORTER and a “Suit Yourself” iOS App that allows users to virtually try on suits. Offline, a SUITS & STYLE Gallery was installed in Manhattan; an “Army of Suitors” rode bicycles in several cities to distribute print promotions; and the lead actors of the series participated in a MR PORTER fashion show.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012