The collaboration between men’s online retailer MR PORTER and USA Network’s Suits resulted in a successful multiplatform partnership integrating online and offline promotion.
Their online tactics included a Suits microsite within MR PORTER and a “Suit Yourself” iOS App that allows users to virtually try on suits. Offline, a SUITS & STYLE Gallery
was installed in Manhattan; an “Army of Suitors” rode bicycles in several cities to distribute print promotions; and the lead actors of the series participated in a MR PORTER fashion
show.
Find the complete list of 2012 OMMA Awards Finalists
here.
Winners will be announced at the
2012 OMMA Awards reception in New York on
October 1, 2012advertisement
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