Commentary

2012 OMMA Awards Finalist: Integrated Online Campaign: Financial Services, mediahub/Mullen, Mass Mutual

mediahubMouthofBabes

Videos that tug at the heartstrings work, and the agency created a series of humorous ones to deliver a serious message, using kids to persuade their parents to buy life insurance. Facebook was used to distribute them through premium video roll and sponsored stories, while the campaign included a New York Times online home-page takeover.



Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
Next story loading loading..