• by Staff Writers , September 6, 2012

Videos that tug at the heartstrings work, and the agency created a series of humorous ones to deliver a serious message, using kids to persuade their parents to buy life insurance. Facebook was used to distribute them through premium video roll and sponsored stories, while the campaign included a New York Times online home-page takeover.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012