In an effort to provide inspiration and support to the HIV/AIDS community and demonstrate Bristol-Myers Squibb’s unwavering commitment to those infected and affected by HIV/AIDS, as well as improve access and engagement for BMS field representatives, the “Fight HIV Your Way” Photo Contest was created. LBi Health partnered with the acclaimed Alvin Ailey American Dance Theater (whose founder passed away from AIDS) and renowned hip-hop choreographer Rennie Harris. The contest has served as a rallying cry for the HIV community by highlighting and celebrating the strength and resilience of its members, while also promoting the goodwill of Bristol-Myers Squibb, the makers of Reyataz.