Commentary

2012 OMMA Awards Finalist: Integrated Online Campaign: Health & Pharmaceutical, Velti, Nautilus

VeltiNautilus 

Nautilus partnered with Velti after recognizing the need to satisfy 40 percent of users who were accessing their online site and emails via their mobile devices. Working closely with the Nautilus team, Velti developed a mobile site that allows consumers to view catalogues, product overviews, promotional offers, opt into mobile alerts, view videos and success stories, and request a product information kit via their mobile device. The results have been phenomenal. The TreadClimber mobile site grew 200 percent in visitor traffic year-over-year. And Nautilus saw a 95 increase in sales from 2011-2012 as a result of users calling from the TreadClimber mobile site. 



Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
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