• by Staff Writers , September 6, 2012

This campaign has offered a blueprint by employing a range of social-media touch points, from Facebook to Instagram, Twitter to Foursquare. An appealing sweepstakes built social engagement by having participants use all four in order to earn points. Another facet of the campaign was a TV portion that included integration with movies on FX.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012