Social gaming is on the rise and McDonald’s used product placement within Zynga’s CityVille to lift brand perception. It became the first branded
restaurant integrated into the game, offering users a chance to place a virtual restaurant into their city. The virtual looks were the same as refashioned McDonald’s locations. Players could
also post their city addition to Facebook and “like” the brand.
Find the complete list of 2012 OMMA Awards Finalists
here.
Winners will be announced at the 2012 OMMA Awards reception in New York on
October 1,
2012