Commentary

2012 OMMA Awards Finalist: Integrated Online Campaign: Travel and Tourism, Colle+McVoy, Explore Minnesota Tourism

ColleMcVoyPedal

Minnesota is an outdoorsy state. And what’s more outdoorsy than biking? To promote Minnesota tourism, Colle+McVoy declared Minnesota “The Bike Friendly State.” To prove it they developed PedalMN.com that gives bikers easy access to resources, inspiration and a statewide trail map. The site’s responsive design means that not only is it a great resource, but it’s also easily read with a smartphone on the road, or from any of the manned bike tune-up centers they also created from temporarily converted bus shelters.



Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
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