Skiing and snowboarding are exhilarating. You know you look cool cutting through the snow, but who has time to take photos? Vail Resorts created EpicMix to do just
that. Using RFID technology and cameras spread across the mountains, participants received photos instantly uploaded to the site and sent to their mobile devices via the EpicMix app. EpicMix also
recorded their day, from total vertical feet descended to number of places visited, rewarding them with points, pins and badges, and ultimately a digital scrapbook to share with
friends.
Find the complete list of 2012 OMMA Awards Finalists
here.
Winners will be announced at the
2012 OMMA Awards reception in New York on
October 1, 2012