The New Century Craftsmanship HTML5 microsite for Lincoln’s MKX/MKZ Hybrid is one of Hearst’s most comprehensive, visually compelling, and content-rich custom
destinations to date. It illustrated a wide variety of unique and engaging capabilities such as swipable scrolling for tablets and PCs, video, photo galleries and Q&A interviews centered around
the stories of four influential artisans whose work exemplified Lincoln’s design ideals. The promotion culminated in a sweepstakes with extravagant prizes supplied by each of the artists.
Average time spent on the site per user - approximately five minutes.
Find the complete list of 2012 OMMA Awards Finalists
here.
Winners will be announced at the 2012 OMMA Awards reception in New York on
October 1, 2012