In 2011 American Express launched Serve, a revolutionary online payment system which allowed customers to manage their money digitally in a way which no service until had offered.
POKE’s challenge was to demonstrate how easy and useful Serve was—in its native environment: the Internet.
POKE created Play Money Mover! an interactive gameshow experience on
playmoneymover.com and the only banner campaign to give the user, cash. By correctly answering a series of tough and carefully curated pop culture
trivia questions players could win up to $10, which they could claim by signing up for a Serve account. Users that were unsure of the answer to a question could tweet the question out to get
help from their friends.
Find the complete list of 2012 OMMA Awards Finalists
here.
Winners will be
announced at the 2012 OMMA Awards reception in New York on
October 1, 2012advertisement
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