Whenever a meme-worthy cultural moment goes viral it will get turned into a animated GIF – an image standard that has been around for 25 years.
The Starcom
MediaVest team looked to the animated GIF to show the world what Samsung’s cutting edge technology could do for digital cameras through the creation of “Caught on Samsung”; the
first-ever daily global blog used to capture chic street style in Paris, London, New York and Rome. All pictures were stitched together to create animated GIFs and shared with fashion websites through
a partnership with Conde Nast’s publications including GQ, Details, Glamour, Lucky, Style, Vanity Fair and W. They could also be easily shared by anyone. Additionally, the site featured a tool
for users to create animated GIFs of their own.
Find the complete list of 2012 OMMA Awards Finalists
here.
Winners will be announced at the 2012 OMMA Awards reception in New York on
October 1,
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