Wanting to leverage the success of its hit movie “Cars,” Disneyland Resort teamed up with True North and Expedia Media Solutions to develop a rich media campaign for the
resort’s Car Land. The rich media and expandable Cars Land ad units were hosted on the Expedia home page during a 3-day period in June. After the campaign, Disneyland Resort ticket sales and
revenue increased nearly 21% and 39%, respectively.
Find the complete list of 2012 OMMA Awards Finalists
here.
Winners will be announced at the 2012 OMMA Awards reception in New York on
October 1,
2012