Kids love LEGO blocks; they always have and always will. But moms sometimes take more convincing, viewing them as a toy rather than as the materials with which imaginary empires
can be built. Enter the Great Play Challenge, in which LEGO partnered with the Meredith Parents Network and the National Museum of Play to devise 31 daily activities for moms and kids. A tear-out
calendar published in Parents magazine helped moms keep track, while social media provided a further boost.
Find the complete list of 2012 OMMA Awards Finalists
here.
Winners will be announced at the 2012 OMMA Awards reception in New York on
October 1, 2012