Hoping to better define its brand — specifically, reintroduce it to younger consumers who don’t remember its U.S. heyday — Fiat partnered with The Onion’s A.V. Club
to take those drivers around the country, pop-culture style. In “Pop Pilgrims,” video viewers visited 36 pop-culture landmarks, both famous and infamous. They ranged from the New York City
street corner where the cover for the Beastie Boys’ Paul’s Boutique was photographed to the church featured in the penultimate scene of The Graduate.
Find the
complete list of 2012 OMMA Awards Finalists
here.
Winners will be announced at the 2012 OMMA Awards reception in
New York on
October 1, 2012