To combat declining sales, Hellmann’s Mayonnaise put its money where the moms were. Hoping to engage them in a manner both clever and concise, the “Hellmann’s
Chicken Challenge” asked moms to create and share recipes for chicken dishes — with Hellmann’s giving them a nudge in the right direction, courtesy of cooking tips and social media
backup. It worked: During the 12 weeks that the “Chicken Challenge” ran, sales spiked 22.5 percent over the year-ago period.
Find the complete list of 2012 OMMA Awards Finalists
here.
Winners will be announced at the 2012 OMMA Awards reception in New York on
October 1, 2012