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2012 OMMA Awards Finalist: Online Advertising Creativity: Contest/Promotion/Sweepstakes, Doodle.ly, Doodle.ly and New Jersey Devils

NJDevils

New Jersey Devils fans could win 2013 season tickets by designing a Stanley Cup playoff-themed doodle. Facebook voters picked the top 10 doodles; the Devils staff chose the grand-prize winner. The level of fan artistry was impressive, and the winning drawing was printed on a Red Alert Playoff rally towel. There were over 600 submissions, 20,000 votes the first week, and a big uptick in Facebook “likes” and Twitter followers. The devil is in the details.



Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
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