• by Staff Writers , September 6, 2012

Bat Drop, a one-day promotion, began a day after the St. Louis Cardinals won the 2011 World Series. Forty-five commemorative Louisville Slugger World Series bats were hidden at city landmarks to pitch the company’s BBCOR bats as the best. Clues were posted on Facebook and Twitter, jump-starting a scavenger hunt for a piece of baseball history. Over eight hours, the brand realized a 143 percent increase in fans on Facebook and 161 percent on Twitter. Call it a home run.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012