• by Staff Writers , September 6, 2012

ThomasNet.com is a professional resource for engineers. To showcase its semantic search technology, it sent 3-D glasses to trade-show attendees. They wore them for photos taken at the company’s booth, which were later emailed with an invitation to check out Thomas’ new tech. The effort produced a click/open rate surpassing 150 percent, proving no one can resist mugging for the camera — even if you’re wearing goofy comic-book style glasses.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012