Ralph Lauren has a long-standing tradition with innovative advertising in the New York Times. For this campaign, Ralph Lauren opted for an exclusive sponsorship of the
New York Times iPad app, allowing the brand to own 100% share of voice and taking advantage of reaching a typically more affluent iPad audience. The full-month takeover unlocked the paywall and
featured a fully interactive catalog of Polo products. A shopping bag was built directly into the HTML5 ad units and Ralph Lauren’s spring runway show was even streamed live through the ad
.
Find the complete list of 2012 OMMA Awards Finalists
here.
Winners will be announced at the 2012
OMMA Awards reception in New York on
October 1, 2012advertisement
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