Zoo York is a clothing line that embodies the attitude and lifestyle of New York City’s skateboarding, hip-hop and graffiti communities. SAY Media created a campaign for the brand
that showcased the lifestyle through an interactive ad experience that starred model Kate Upton. The campaign drove high engagement: people spent an average of 40 seconds with the campaign. The videos
even saw a 50% completion rate, proving that the campaign has hit its target audience.
Find the complete list of 2012 OMMA Awards Finalists
here.
Winners will be announced at the 2012 OMMA Awards reception in New York on
October 1, 2012