Second-screen viewing became a key part of the Super Bowl marketing blitz in 2012. Goodby, Silverstein & Partners capitalized on the opportunity with the Chevy Game Time app, extending
Chevrolet’s branding for the event beyond its traditional TV buy. Aimed at capturing the attention of casual viewers, the app featured a contest to win a car, goofy trivia, and in-game
commentary and social interaction. It made the Top 10 iTunes apps on Super Bowl Sunday and garnered 700,000 registered players.
Find the complete list of 2012 OMMA Awards
Finalists
here.
Winners will be announced at the 2012 OMMA Awards reception in New York on
October 1, 2012