FedEx hasn’t run a Super Bowl TV spot since 2008. This year it crashed the big game by teaming up with Shazam to market via the second screen. Through Shazam’s TV-tagging app, FedEx let
viewers unlock exclusive content including game stats, custom polls and an ad-rating feature. It also had a mobile banner driving users to its YouTube channel. The program drew 216,000 unique viewers
within a few hours, with almost half “Shazaming” content more than once.
Find the complete list of 2012 OMMA Awards Finalists
here.
Winners will be announced at the 2012 OMMA Awards reception in New York on
October 1, 2012