Commentary

2012 OMMA Awards Finalist: Online Advertising Creativity: Mobile Marketing: App as Advertising, Rockfish, P.F. Chang's

PJChangs

Tasked with revamping P.F. Chang’s existing loyalty-card program, Rockfish developed an attractive app that manages to be useful as well as fun. On the practical side, it offers menu listings, and the ability to place an order and find a location, and “Warrior” rewards. But it also has entertaining features like the “Dish of Destiny,” which suggests a dish based on a user’s Chinese Zodiac sign. People can also create and crack open virtual fortune cookies.



Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012
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