• by Staff Writers , September 6, 2012

Magnum pulled out all the stops for the brand’s U.S. launch, turning to famed fashion designer Karl Lagerfeld and style icon Rachel Bilson to give the super-premium ice cream a red-carpet rollout. The campaign was structured around three short films directed by Lagerfeld and starring Bilson that premiered at the Tribeca Film Festival and were subsequently distributed across desktop and mobile sites, rich media banners, iAds, and Twitter and Facebook, among other platforms. The result? Americans are eating it up. 

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012